Predictable revenue is the lifeblood of any SaaS business. This calculator provides a deep dive into your subscription health by calculating Monthly Recurring Revenue (MRR) and Annual Recurring Revenue (ARR) across different billing cycles, while also estimating Customer Lifetime Value (LTV) based on your churn rate.
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SaaS MRR/ARR Calculator
Calculate your Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), and key SaaS metrics.
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Subscription Details
Growth Strategy Tip
A 1% reduction in churn can increase your valuation by up to 20% over time. Focus on retention as much as acquisition.
Revenue Performance
MRR
$5,833
ARR
$70,000
Total Subscribers
120
Unit Economics
ARPU
$48.61
Average Revenue Per User
LTV
$1,620.37
Customer Lifetime Value
Strategic Analysis
Metric Definitions
MRR: Predictable monthly revenue from all active subscriptions.
LTV: Predicted total revenue from a customer before they churn.
Optimization Goals
- •Aim for LTV to be at least 3x your Customer Acquisition Cost (CAC).
- •Invert annual subscriptions to improve cash flow early.
About Track Your Subscription Business Growth
1
Subscriber Counts
Enter the number of active customers on both monthly and annual plans.
2
Average Pricing
Input the average price paid by users in each subscription tier.
3
Churn Rate
Specify the percentage of customers who cancel their subscription each month.
Key Features
Multi-Tier Revenue
Calculate MRR from both monthly and annual subscription tiers simultaneously.
Growth Metrics
Instantly see your ARR and Average Revenue Per User (ARPU).
LTV Projection
Estimate how much each customer is worth based on your monthly churn rate.
Frequently Asked Questions
MRR is the predictable revenue you earn every month, while ARR is the annualized version (MRR × 12).
Lifetime Value (LTV) helps you determine how much you can afford to spend on acquiring a new customer (CAC).
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